In Moscow, at the Novotel Moscow Center Hotel, the solemn ceremony of awarding the winners and prize-winners of the Fourth International Marketing Competition in the field of tourism “PRObrand – 2022” has ended
Announced results of the PROBRAND contest 2022
In a difficult year for the travel industry and the world community in 2022, the competition received 319 applications from Russia, Kazakhstan and Kyrgyzstan, said the organizers of the competition – the Eurasian Commonwealth of Travel Industry Specialists – ESOT.
Get to know with the results of the competition, please follow the link https://union-esot.com/?p=2988.
For the second year in a row, the nomination “Video Branding” becomes the undisputed leader in the number of applications. – a fifth of all applications were submitted to it.
A dizzying rise in 2022 was made by the “Branded Printing” nomination, rising from fourth place immediately to second! Once again, the Organizing Committee notes that printed materials are not losing ground in marketing. Printed catalogs, booklets and calendars are considered by the participants as equal in effectiveness with the Internet space as a means of promoting brands.
and “Branded Souvenirs”, which shared the third line in the rating by the number of applications.
Another trend in 2022, like two years ago, was the interest in the competition from students of Russian universities – future specialists in the tourism industry. The organizing committee decided to evaluate student projects separately. By the way, two winning student projects were sent to the PRObrand-2022 competition from Kazakhstan, their awarding will take place in Nur-Sultan, at the Astana Travel Expo and KITF tourism exhibition.
SVERDLOVSK REGION became the best in the ranking of regions in terms of the number of applications sent and the number of winners and winners, the region received a special award for the active promotion of tourism.
International marketing competition “PRObrand” It's not just about finding the best. This is an exchange of experience, new knowledge, contacts, ideas and future joint projects.
Congratulations to everyone who received well-deserved awards!
The general partner is the Rosa Khutor mountain resort.
Competition partners: the Avtodor-toll roads company, the Bombora publishing house, the Russian Traveler company, company “A Zet” (cosmetics of own brand MARUSSIA).
The competition is supported by the Institute of Hotel Business and Tourism of the Peoples' Friendship University of Russia, the association “Folk Artistic Crafts of Russia”, “Association of Museums of Cosmonautics” (AMKOS).
General media partner – «Komsomolskaya Pravda»
General Internet Partner – PRAVDA.RU.
Official media partners – «Izvestia», «Argumenty i Fakty».
Information partners: travel portal 100 Dorogs, travel portal TRIP2RUS.RU, publishing house «Ajax-press», guidebooks «Polyglot», Magazine« Hotel", tourist exhibition "Intourmarket"/
Contacts of the Organizing Committee:
+7 (916) 678-44-72 (Svetlana Chichkina), +7 (903) 278-09-30 (Elena Sergeeva)
PRObrand video channel
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